Content silos are a great way to improve search engine rankings and generate more organic traffic to your website or blog for free. Content silos are also referred to as clusters or hubs, but they all mean the same thing.
Silos are a way of structuring your blog content in a certain category into a hierarchy using internal links.
To create a content silo, you must first decide on the main topic it will be about. In my video, I used the example of the board game Scrabble. Your topic can be a seed keyword with medium to high search volume and competition.
Then identify five or more sub-topics to write further content about. These subtopics should be low competition longtail keywords.
You must create a ‘pillar’ article that provides a lot of detail about your seed keyword, perhaps in an in-depth guide or free course. Then, write one article for each subtopic (longtail keyword) you have found.
Then, you must use internal linking to create a hierarchical structure between your subtopic articles and your pillar article, as shown in the video.
Structuring your content in this way overall, using internal linking, should help boost your rankings in search engines.
This is because Google and other search engines rank articles based on their relevance to the search query and their authority.
Creating this silo structure on your site around a certain topic will demonstrate to Google that you have authority in this area. Internal linking will help Google decide what your content is about because you are providing context with your structure. This is how you gain relevance and authority on a topic by creating a silo structure.
In the video, I show you two ways internal linking can be done. I also give some extra tips, such as:
Don’t mix silos (don’t link from one silo to another)
Use relevant anchor text to the article you are linking to
Include internal links towards the top of your content, before any other links
Think about how else you can create a hierarchy in the silo, such as URLs, tags and categories
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00:39 What are silo structures?
02:08 Why you should care about silo structures
04:15 Example of a content silo
04:40 Example of how to structure a silo using internal links
06:33 Second example of how to structure a silo using internal links
07:15 How to add another level to your content silo hierarchy
08:37 How to start your silo structure
11:36 What to avoid when creating your silo structure
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