Internal linking

Internal Linking: Getting The Most Out Of Internal Linking with Evan Hall



Links are critical to how Google understands the web. Beyond PageRank, search engines like Google use internal links to better understand content and site structure. We’ll be looking at ways of improving internal links to improve our rankings and help users find what they are looking for.

Key Takeaways

Anchor text helps describe pages
How to find the link authority distribution of a website
How to link pages together to form content hubs

Skills level: Intermediate

Speaker Bio
Evan is a SEO Architect with over a decade of experience in digital marketing, including web analytics, split testing, and website management. He loves solving technical SEO problems and is currently learning JavaScript and Python. When not cleaning up websites, Evan enjoys table-top games and reading science fiction.

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