Internal linking

What is SEO?



Welcome to Part 1 of The Art of SEO Series!

Today we will be discussing What is SEO?

SEO= Search Engine Optimization.

Like the name suggests, it’s the process of optimizing your website to rank higher on the search engines that people frequent.

Hosting
Basically, cheap/poor hosting such as Weebly or Wix are poor choices for hosting. While hosting does not necessarily help your rankings, it does mean you avoid the consequences of utilizing a very generic host.

Your website host determines your websites’ uptime/downtime and your websites’ load speed. Factors Search Engines are notorious for punishing if they are not on par. Lastly, your hosts server location determines your ranking in the local search area.

We recommend using hosting like hostgator, bluehost or squarespace as they specialize in that service.

Website Design
Believe it or not, Google tracks how long users spend on each website. So how do we make sure users are getting all the information they need in the most efficient manner?

Website layout. A clean, sleek and modern website that is constantly updated will always dominate compared to websites that are made in 2012, with huge chunks of text.

Not only does it reflect poorly on your brand, but Google will notice the influx of customers not getting past the home page, therefore decreasing time spent on the site, leading to Google penalizing the site.

Website Content

(On-page SEO)
Meta Description- an overlooked factor, but guess what? People do read your website description before clicking, make sure it’s accurate and eye-grabbing.

Content- It is essential to pack as much relevant content on your site as possible. In order to rank for those tasty keywords, you need to have relevant content for users…. Much like our articles and videos.

Internal Linking- Imagine your website as a tree, Internal links are the roots that connect pages within your website. This intricate network of links within your website helps it as it ranks as an authority in your niche. Authority is Google’s way of determining which businesses are the top dogs in their industry. The higher your authority, the more Google perceives you as a reputable source and therefore ranks you higher.

Keywords- Let’s go back to our example. It is crucial to have the key phrases such as
“SEO winnipeg” or “Winnipeg SEO” in the website as it shows Google what your business is really about. Make sure not to over do it, as this can get your website flagged. It really isn’t that simple, anyone could do it in 2012, 2018 and beyond, there are rules that need to be followed to avoid being penalized.

Off-Page SEO
External Linking- If the website is the tree and internal links are the roots, then external links are the branches. Let’s go back to our website as an example. Your work – if you were in our shoes- (our work) has been noticed by CBC and they write an article about you (us) and link your website (our website). When Google see’s a large authority such as CBC write about you, they will increase your own authority as they now know you are important enough that others are talking about you.

Submissions- Google will notice your website, the more it stumbles upon your url or brand. This means Google scours forums, directories and articles, etc… Again both quality and quantity are important. Good SEO will make sure that your business is known as an authority in the internet… waiting for Google to notice. Think of it is as a pin in a haystack, except every improvement you make towards a well optimized website, you add another pin.

My friends these are called backlinks. Quality and quantity are both important as they both influence how much of an authority your business is.

Obviously, this is just the start. SEO is a very complex process. Our strategy at Gen-Z treats SEO as an art and a science.

Subscribe for Part 2 of Art of SEO
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