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What is SEO? | SEO for beginners

This video about search engine optimization (SEO) is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at This course includes reading materials and quizzes.

► About this video
In this video, we explain what SEO, short for “search engine optimization” actually means. In short, SEO comes down to improving websites in such a way that they appear high in the search results of a search engine, such as Google or Bing. These rankings are decided by the algorithm of the search engine. We’ll discuss some factors that come into play when the algorithm sorts the order of the search results. We distinguish two different types of factors: on-page and off-page factors. Of course, search engines are not the only ones to be taken into account when it comes to SEO. What about your users? At Yoast, we believe that it’s best to create a long term SEO strategy that is focused on the user of your website. Finally, we’ll take a look at what a beginning website owner could do to improve their ranking.

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#SEO #Google #SEOTutorial #Yoast #YoastSEOacademy #SEOForBeginners

► Items discussed in this video
00:02 – Introduction
00:10 – Defining SEO
00:44 – SEO factors
01:21 – Focus on the user
02:03 – SEO in practice
04:30 – Conclusion

► What should you watch next?
Do you want to know more about holistic SEO? Check out this video:

Or watch one of our videos about:
‣ Keyword research:
‣ WordPress:
‣ The Yoast SEO plugin:

► About the SEO for beginners training
In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!

The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast:

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy:

🎓Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners:
‣ WordPress for beginners:
‣ Yoast SEO for WordPress:
‣ WordPress block editor:
‣ Structured data for beginners:

📚Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!
‣ Get Yoast SEO Premium:

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