Search engine optimization

Wix Vs. Squarespace – Forbes Advisor

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn’t affect our editors’ opinions or evaluations.

No matter what type of business or brand you have, a professional-looking and easy-to-navigate website is essential for success. Customers want your online presence to be informative, as well as visually appealing. That’s why it’s important to use a website builder that lets you build out your website, while also allowing you to customize the details.

Wix and Squarespace are two of the biggest options for website building, and both are solid choices for anyone looking to create their own site.

Wix vs. Squarespace: At a Glance

Wix offers website building for beginners, and allows users to edit and customize nearly every detail. Many users appreciate the option of a free starter plan.

Squarespace is also designed for beginner website building, offering modern templates and an excellent blogging feature. You really can’t go wrong with either platform, but each is stronger in different areas.

How the Builders Stack Up

Structured vs. Unstructured Design

Many beginning users appreciate the structured design options that Squarespace offers. Column, row and box locations are predetermined and can only be placed in certain page locations.

Wix allows for much more unstructured page building, which is ideal for users seeking to place design elements exactly where they want them.
It’s very much a personal preference, but for unlimited creative design freedom, Wix is the best choice. It’s also worth noting that Wix offers their Artificial Design Intelligence (ADI) tool that will automatically build a design for you based on how you answer a quick introductory survey. It might not give you the perfect site on your first try, but it could at least provide a good starting point.

SEO Tools

SEO is what drives your website to the top of search engines, and involves using optimized keywords and strong content in order to rank higher. Wix offers a built-in “SEO Wiz” feature, giving users full control over meta titles and descriptions, along with custom URLs. Google Analytics is available only with paid plans.

Squarespace also allows control over meta titles, descriptions and custom URLs. Google Analytics is available with all plans, but some older Squarespace templates can be problematic and don’t allow users to customize their page titles.

Planning To Blog?

If you will be using your website for blogging, Squarespace is the clear winner. Once your site is built, Squarespace allows you to begin a blog right away. Features include scheduling, tagging, comment moderation, categories and drafts. It also allows for collaboration and multiple authors on a post.

Wix does not offer built-in blogging features, so users will need to download the free blog app before starting. Once the app is set, it does offer scheduling, tagging and categories, but not comment moderation.

E-Commerce Options

Both platforms allow users to sell physical and digital products, and offer point of sale integration. Squarespace permits sales of services, while Wix requires the use of its booking app for services. On the other hand, Wix allows users to sell offline and accept payment upon delivery, while Squarespace does not.

There is a slight pricing difference for e-commerce plans, with Squarespace charging $26 per month and Wix coming in at $23 per month.

Backup and Storage
In terms of sheer storage capability, Squarespace offers unlimited storage and wins by a mile. Wix limits users to a maximum of 35GB of storage, which is fine for most smaller websites, but will limit growth.

Wix does take the pressure off remembering to back up your website content, as this feature is automatic. Squarespace users must take the extra step of backing up their content manually.

Bottom Line

Both Squarespace and Wix are solid choices for building a website, and each one offers a good amount of support options for any questions you may have along the way.

Which one to choose depends on what you want your site to look like and offer. If you will be blogging frequently and want to sell services online, consider using Squarespace.

If you are a beginner looking to completely customize your website and achieve high-quality SEO, Wix will be your best bet.

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