SEMrush

How to Optimize Content for the Featured Snippets



Every SEO knows what featured snippets are and how valuable they are for boosting organic traffic.
But, the challenge comes when you need to earn them.
Just like it’s not easy to reach page 1 and maintain your spot, it’s not easy to be on the featured snippet and maintain it.
But, it’s not impossible!
Here are the most common questions you may have about featured snippets:
* How do I get a featured snippet?
* Is it possible to earn a featured snippet right after publishing content?
* What should be the keyword research strategy for getting featured snippets?
* How many words must content have?
* Featured snippets give answers on Google – how does this affect the CTR?
* What are the best practices or tips to get a featured snippet faster?
* And more.
All of your questions will get answered in this powerpack webinar on how to optimize content for Featured Snippets, where Himani Kankaria will share everything from her tried and tested practices, frameworks she uses (which you can copy and use), and many real-life examples which you can take inspiration from and implement in your SEO projects.

Semrush’s On-Page SEO Checker for the insight on how to get into Featured Snippets →

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00:00 Introduction
06:50 The Increase in Zero-Click Searches
08:10 Impact of Featured Snippets on CTR
09:40 Should You Optimize for Featured Snippets?
10:25 How to Get a Featured Snippet
14:24 Featured Snippet Targeting Strategy
18:57 Best Practices to Optimize for Featured Snippets
31:38 Commonly Asked Questions About Featured Snippets
38:05 Can a Table of Contents Help Land Featured Snippets?
39:54 Can You Get Featured Snippets for Category Pages?
41:48 Starting with Low Search Volume First
44:08 Ranking for FAQ or People Also Ask Queries
46:28 Outranking Competitors for Featured Snippets
47:28 Do Featured Snippets Help Throughout the Funnel?
50:01 Can You Outrank Wikipedia?
51:16 How Do Featured Snippets Help Traffic?
53:12 Best Performing Featured Snippets
54:40 How Much Time to Rank for Competitive Terms
55:28 How to Track Featured Snippets
58:38 Does Your CMS MAke A Difference to Featured Snippets?

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