How to write pages that will rank number one in Google? What should a copywriter know about SEO? How to use the data gathered from your competition to improve your own content?
In this video, Karolina will give you 5 tips on how to harness the power of data to create a winning content strategy.
1. Evaluate your chances to rank for a given keyword (1:14 – 2:57).
2. Understand the search intent for your target keyword (2:58 – 4:27).
3 & 4. Calculate the spot-on content length and keyword usage, choose relevant words and phrases (4:28 – 5:58).
5. Review and repeat (5:58).
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Copywriters have a difficult job writing articles, product descriptions, landing pages, and much more.
Not only do they have to be high-quality, gripping, informative texts, but they also need to rank high in SERPs.
This means that SEO fluency is a must for every respectable copywriter!
But following the so-called “SEO good practices” isn’t enough anymore. The Google algorithm is way too sophisticated for that. Every keyword demands its own, separate research.
If you’re an SEO copywriter who wants to live up to their name and raise the wages, check out our five tips for optimizing your content and improving the rankings!
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